5 Tips to grow your North Korean Start-up

This is part 2 of a five part series of North Korean entrepreneurship. You may want to start by reading it in order if you have not already.

Part 1: Secret Entrepreneurs of North Korea



Sam is tall, this is unusual for a North Korean. He also wears glasses. He grew up in a small town far far away from the capital in Pyongyang. His childhood dreams were to be part of the North Korean Air Force. It is not clear to me if he knows you need 20/20 vision to be a pilot. Maybe the North Korean Air Force simply takes what it can get.

One morning before the sun had even risen, a 12-year-old Sam got up and wandered around his town. In the darkness, he saw several grown men already awake and working. This was unusual in such a slow sleepy town as his. Being a curious child, he watched them for awhile. He soon recognized some of them as border guards. They were bringing goods in over the border from China. This was highly illegal. What goods could be worth breaking the law over?

The borders in these poor remote towns are a lot less protected than you think. There is no magical wall or 24/7 surveillance. There is a giant natural lake and some country roads though. One day, while wandering around these borders, Sam met a Chinese boy a little older than himself. The boy offered him some chocolate.

Sam had never tried such chocolate before. I imagine it went something like this.


(An Ivory Coast Cocoa farmer tasting chocolate for the first time)


The boy offered Sam more things over time, but also started to ask for money in return. Sam found himself selling goods to other North Koreans in order to get more things for himself. Being a 12-year-old boy his big ticket item was puppies. I like to picture this little boy sneaking bites of chocolate while sneaking in his smuggled puppies.

Eventually Sam moved into things higher in demand from the adults in his town. Rain boots, Cigarettes, Engines, motorcycles. He ended up hiring dozens of middle men to help him move things and rented out cars to move more and more. After a few years he saved up enough to escape with his mom.

Here are Sam’s 5 tips for your North Korean startup:

  1. Yes, you may get shot at if you are caught in action. But for the most part no one cares, the border guards may even want some of your goods.
  2. Relabel your South Korean goods as Chinese, the punishment for smuggling Chinese goods is far less than South Korean goods.
  3. If you have a lake on your border, move smaller goods across the lake in a bag with a wire. Save your large items for the winter, not only are country roads bumpy and terrible, but the lake will freeze over and be “smoother than a highway” It is also less likely to get caught because its so cold out.
  4. Don’t work with people you know. You don’t want to be responsible for your friends going to jail. Typically the middlemen have a list of “trustworthy” people. Use contractors, on top of their being no real payroll, its just better business to give them a cut of your profits instead of paying them all year round.
  5. Be careful where you store your money. One of his puppies (obviously Sam kept several for himself) ended up digging up one of his stockpiles and started eating his money.


Keep those in mind next time you are starting a company in North Korea.

While his dad is still in North Korea. Sam still sends money to him over the border. This guy is so baller, he can actually still text or even call his dad when he wants too. It should be noted North Koreans have been executed in the past for this.


Read On


Part 3: The Little Girl who got rich in North Korea


Part 4: The North Korean who destroyed his Parents’ Businesses


Part 5: What happens after you escape North Korea?


I am still in touch with several North Koreans. If you have any questions, feel free to reach out and I can ask them.